STO 17: 5 Tech Trends That Are Changing Business Online

STO 17: 5 Tech Trends That Are Changing Business Online

By on Apr 7, 2014 in Podcast | 2 comments


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Less than 10 years ago, Facebook didn’t exist. Bluetooth technology was all the rage, and cellphones we’re just starting to come with megapixel cameras. Times were changing, and they were changing fast; if you had a business that was rigid against the changes in technology, it was about to go under.

Borders, Blockbuster, CompUSA, Compaq, and MCI are only a few of the companies that have gone under because of the change in tech weather – and we can learn valuable business lessons from these companies.

Of all the lessons to learn, I think one of the most valuable is how changes in technology trends can mean major shifts in a market.

In this episode of the Smart Time Online podcast, we’ll dive into the 5 tech trends that are changing business online.

IN THIS EPISODE, YOU’LL DISCOVER:

  • The one trend that many marketers “wrote off” as being less effective, until they heard some staggering statistics.
  • The trend that marketers attribute 23% of total sales to.
  • The one thing you should do ASAP on your website if you haven’t already.
  • Examples of how podcasting can improve local business attrition rates and bottom line figures.
  • The one marketing campaign that Helzberg Diamonds recently launched that brought in 3x revenue.
  • A real world example of why _____ _____ should be part of your business online immediately.
  • Why you should stop paying less attention to “big data” and more attention to your own.

ACTION STEPS:

  • Pay close attention to the tech trends that can affect your market.
  • If you’ve hired a marketer in your business, make sure they understand data as it is relevant to your business, and what changes need to happen to grow your bottom line.
  • Make sure you’re using responsive design in both your website and email templates.
  • Identify what content mediums are best suited for your business, then implement strategies that take full advantage of these mediums.
  • Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

  • Podcasters’ Paradise – if you do not yet have a podcast and would like to start one, sign up for this free live webinar.

SUBSCRIBE TO THE PODCAST:

  • To subscribe to the Smart Time Online Podcast, use the link below:

Click here to Subscribe, Rate and Review in iTunes (thanks for your rating and review!)

IF YOU ENJOYED THIS EPISODE…

PLEASE share it! It’s easy… just use any of the ‘SHARE’ buttons below! Have a question about this episode? Leave a comment below and let’s chat!

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  • http://www.epiconpurpose.com/ Joe_Beckman1

    Another great podcast John. The content exercise where you drew the ling in the middle of the circle was extremely helpful. Also, the tech pillar is something that I need to hear…slightly scary but really important

    • http://www.smarttimeonline.com/ John Dennis

      I’m so glad you enjoyed this one too, Joe. Isn’t that a great exercise though? So true. Sometimes, I flip to that illustration in my marketing note book and realize that I need to spend a little more time on that bottom half myself.