http://traffic.libsyn.com/smarttimeonline/sto39.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Regardless of whether you’re new in business or a seasoned vet, we all get stuck sometimes, and we all wish that we could move forward just a little faster through our own mental resistance. In this episode, I talk about a powerful message that I learned from Dan Sullivan – so profound that I thought it is worth sharing in a podcast episode. A little off the usual digital marketing path, this episode focuses more on some of the fundamental aspects of creating a meaningful business and it’s something that you can apply immediately, in every aspect of your life (including business and relationships), so you can move faster towards your powerful future. http://traffic.libsyn.com/smarttimeonline/sto39.mp3 IN THIS EPISODE, YOU’LL DISCOVER: The ONE concept that could dramatically propel you to move forward, faster. Why we get stuck regardless of where we are in our lives. How getting stuck hinders our __________ and affects our __________. How everyone defines the future differently. How understanding the concept of time can pave the way for you to move forward and get unstuck. How realizing the concept of time creates freedom of __________ and __________. How you can consciously use the past to create a dynamic present that will propel you towards creating a very powerful future. ACTION STEPS: Choose the future you want. Decide what part of the past you want to take along with you via lessons and experiences that grow you. Then utilize the present. This requires a great deal of focused thinking. But this is totally doable! If you get stuck or if motivation dwindles, start by redefining your past (whether it was last week or last month) Redefine your past in a way that supports a powerful future for you. Take those new definitions with you because those are your building blocks for getting unstuck and for moving forward faster towards that powerful future that you choose. RESOURCES AND LINKS MENTIONED IN THIS EPISODE: I Love Marketing podcast with Joe Polish and Dean Jackson SUBSCRIBE TO THE PODCAST: To subscribe to the Smart Time Online Podcast, use the link below: Click here to Subscribe, Rate and Review in...
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http://traffic.libsyn.com/smarttimeonline/sto36.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Copywriting is one of the most valuable skills to have as an effective marketer. It is the art of strategically delivering words (spoken or written) that compel people to take an action, whether it be reading the rest of your blog post or buying your awesome new product. Years ago, Jon Benson discovered that video sales letters was the way of the future for many niches; a way that would allow readers to not only read words, but actually hear them. Thus, the “ugly video sales letter” was born. Since then, “ugly” video sales letters have earned billions of dollars, and one that Jon wrote personally is, to this day, the most successful ugly video sales letter ever written. What Jon did with Video Sales Letters and copywriting is truly genius, and his copy is also the result of many products climbing to the top of the Clickbank Marketplace, where they sit and rake in the dough. It hasn’t always been blue skies and green fields for Jon Benson, though – and in my interview with him, we talk about some of his challenges and failures and how you can learn (and profit) from them. IN THIS EPISODE, YOU’LL DISCOVER: The ONE habit that Jon attributes most to his success: ___________. How to write copy that builds influence, grows your authority and ultimately makes more money. Why concentrating on one thing at a time is SO important to your success. Why having a __________ can be the difference-maker between failure and success. The biggest mistake people are making in writing sales letters or videos (and how to avoid making this mistake yourself). The “fact sheet benefit list” method that the late Gary Halbert taught and recommended every copywriter use. Why Jon uses the “trusted-advisor” method for cross-checking his ideas and copy and why you should too. The power of aligning your services with the core values of your customers so that you move from trying to convince them to buy your product into compelling them to believe in something valuable. ACTION STEPS: Be unique! Stand out from the rest of the crowd. Sit down and ask yourself, “what’s the most unique thing...
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http://traffic.libsyn.com/smarttimeonline/sto35.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Email marketing is one of the best ways for you to really connect with your audience. The fact that they’ve given you their email address implies that they like you enough, and want to learn more from you because you’ve demonstrated that you can (and do) provide value to them. Sending your very first welcome email is only the second step in the 1-on-1 value/trust exchange (second only to someone actually GIVING you their email address), and it’s important that their first impression with your email messaging is a good one. Not only is it important for you to live up to that trust and nurture it by giving your subscriber’s great value, but you also need to know how to deliver your content the right way. And it starts with your format. No matter how awesome your content is, if relayed poorly, your subscribers will simply unsubscribe. In this episode of the Smart Time Online podcast, I talk about whether or not YOU should use graphics and logos or plain text when in sending out emails IN THIS EPISODE, YOU’LL DISCOVER: The ONE email marketing “thing” you should start doing today if you are not yet doing so… How to create a value-driven reputation and a value-driven email list, so you can gain more authority and influence (and ultimately make more money)… When to use templates, graphics and logos when sending out emails… When to use simple, plain text when sending out emails… Why you should never be that ONE family member who colors their text and adds a rolling smiley to the end of their emails ( if this is you, STOP! 🙂 )… ACTION STEPS: Remember – appearance is key to creating a great first impression. Make it great to make it last! Put value first. The value of your content trumps any design choice you make! Make sure your emails are HTML-based and responsive! This is important for readability (conversion) reasons. Even if your email marketing messages are plain text, make sure you’re using HTML plain text. Always go the extra mile when it comes to content. Sending great content and providing value in every...
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