Hello everyone, huge thanks for coming over to participate in this marketing contest. We went over the step by step process of creating a winning autoresponder sequence for your email marketing efforts. You might remember that on the latest post on Moneydiver we discussed setting up an autoresponder sequence to create an effective webinar marketing campaign. Well you now have the tools to do so! I want you to look around this website and bookmark it because it is an excellent resource for your marketing efforts. Here’s a couple on email marketing you will enjoy: How to Create a Winning Lead Magnet Should You Use Templates or Plain text on Emails I also suggest that you sign up to the newsletter and download the 5 Step Lead Magnet Checklist. Contest Participation: In order to participate to win a lifetime premium membership to Smartduu.com and get all of the themes and plugins for marketing ever created, here’s what you have to do: 1. Subscribe and leave a honest review for the moneydiver marketing podcast on itunes 2. Answer the following question and post your answer in the comments below at this page: “According to John, How Long Should Your Autoresponder Sequence Be?” Based on the most comprehensive answer, a winner will be selected. Again, thank you so much. Make sure to follow Smart Time Online on...
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http://traffic.libsyn.com/smarttimeonline/sto43.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you do not yet have a lead magnet in place in your online business, this podcast episode may very well change your life. A lead magnet is something you offer of high perceived (and actual) value in exchange for a visitors information, typically a name and email address. It is the first step in converting a visitor into a customer – all while establishing extremely high goodwill, trust and rapport with those who sign up to get it. It is the foundation to creating a highly responsive email list, which is undeniably one of the most profitable assets you could possible have. The catch is that a lot of solopreneurs and small business owners really have no clue how to create a good lead magnet that magnetically attracts prospects and leads into their funnel. Because of this, one may end up either giving up and settling on the “free newsletter” route, or end up publishing a “not-so-good” lead magnet and then wonder why it’s not pulling in subscribers and leads. In this episode, I’ll reveal a 5-step outline that you can use anytime you create a lead magnet; one that can grow your income from the moment you publish it. http://traffic.libsyn.com/smarttimeonline/sto43.mp3 IN THIS EPISODE, YOU’LL DISCOVER: The 5-step outline that I use in my own business to build highly profitable email lists that are full of people who like and trust you. Why step #2 is often overlooked, resulting in lost income and happy subscribers. How offering a _____ ______ will cement your “goodwill factor” in the marketplace, setting you out on the right foot among your new subscribers. Why specificity matters and why you’re probably missing this point outright. Why (and how) having one lead magnet can be a very good thing for your business. Why stating the value of your lead magnet is critical for supporting perceived value. The difference between a $300 value and a $37 value (and which way you should lean). The ONE thing you should make sure is in place AFTER someone submits their name and email to receive your lead magnet (it has nothing to do with emails). ACTION STEPS: If you do...
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http://traffic.libsyn.com/smarttimeonline/sto42.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes When you hear or read the word “joint venture,” what do you think about? If you have an online business, then you probably think about affiliate marketing and “commission-based” income. The thing is, joint venturing is so much more than that. Instead of earning commissions on a sale, you could earn real equity in a company or partner with companies hundreds of times bigger than yours. And make it a win for all parties. Enter: Sohail Khan. Sohail has organized multiple million-dollar plus joint venture deals and has even consulted for companies like QVC. In 2009, Sohail set out to prove his ability by setting a goal of scoring a million-dollar joint venture deal within 12 months. He completely blew past his goals, managing to close a $1.5 million deal in under 30 days. IN THIS EPISODE, YOU’LL DISCOVER: How to approach companies and establish joint venture relationships and deals that can make you lots o’ moolah. How I organized a pretty sweet joint venture deal myself in 2007 in just 24 hours that was worth tens of thousands of dollars. How Sohail dealt with losing a 10 million dollar business, his house, his Ferrari, and all the other luxuries of millionaire status and moving back in with his parents. The one business and marketing strategy that Sohail credits as the absolute best. The one eyebrow raising question to ask a potential joint venture partner that will earn their undivided attention (9:43). Why making a prospective client feel like their finding all the solutions is so powerful when selling. How a small moment of “just asking” can lead to HUGE, life-changing opportunities. ACTION STEPS: Approach every joint venture (and business deal) with a win-win-win mentality. Always look for situations that involve a win for you, for the company, and for the customer. Get creative! The best joint ventures are born from thinking creatively and “outside of the box”. Don’t be afraid to joint venture with your competition. Give it some creative thought, and you’ll likely find profit opportunities for the two of you. Go to events! Meet people! Network! Stand out! You’ll find it is much easier to joint venture...
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http://traffic.libsyn.com/smarttimeonline/sto41.mp3 Narrowing the gap between customers and website visitors takes a lot of optimization. Optimization, though, requires you to measure things… and the better you measure, the better you can optimize for results. One of the best tools available for you to measure your website visitors is Google Analytics. It’s free, and it pumps out a ton of data about your website visitors and the actions they take on your website. However, chances are you’re only utilizing Google Analytics right out of the box – simply popping the javascript code on your site and moving on. While this is better than not using analytics at all, you’re leaving powerful data on the table that can be used to make smarter marketing decisions. When you make smarter marketing decisions, your business grows. The cool part about this is once you set up and optimize Google Analytics, you won’t have to worry about it again. Step 1: Block Your IP Address by Using Google Analytics Filters In this episode, I share two steps for optimizing Google Analytics. The fist step is to set up one of the most overlooked features: Analytics filters. This is SO important! Without setting up a filter to block your IP address, Google Analytics will report your own visits to your website. Obviously, this is bad and it skews the numbers – especially when you’re tracking conversions and goals. This is also important for offices, as your employees visits will skew the numbers if you don’t block your office IP address. Setting up a filter to block Google Analytics from tracking your IP address is easy. 1. From anywhere in your account, navigate to “Admin” at the top of your screen: 2. Under the left most column (Accounts), select ‘All Filters’ from the cascading menu below: 3. Click on the red ‘+ New Filter’ button: 4. Give your filter a name (i.e. ‘Home IP Address’), leave ‘Predefined Filter’ selected, select ‘traffic from the IP addresses that are equal to’ from the middle drop down menu, and enter your IP address: 5. Hit ‘Save’. That’s it! NOTE* If you don’t know what your IP address is, simply search Google for, “whats my ip?” And there you have it. 5 easy steps...
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http://traffic.libsyn.com/smarttimeonline/sto40.mp3 Aside from buying your products and services or contacting you directly, there isn’t a clearer way for a visitor to your website to say, “I want to know how you can help me” than by clicking on your About Page. It is, often times, the gateway through the doors of the buying continuum – the page where your most relevant target demographic will visit to find out more about how you can help them solve their problems, realize their desires, and reach their goals. I think it goes without saying: Your About Page is one of the most important pages on your website. So, is yours optimized? In this episode, I talk about specific strategies on how to expertly craft your About Page so you can make an impact with your new visitors by better communicating your value and USP. I think you know what comes if you can do that. 🙂 http://traffic.libsyn.com/smarttimeonline/sto40.mp3 IN THIS EPISODE, YOU’LL DISCOVER: The 6 step process for creating your About Page in a way that communicates value and positions you as an authority. Why you should first address your visitors most burning questions before talking about yourself on your About Page. Why having a laser-like approach to knowing your markets desires, problems and most burning questions make the difference between a bounce and a reader who sticks around. How magazine media kits can provide a ton of useful information about your market (see link in the resource section below). Where on your About Page you should position your Unique Selling Proposition and/or Mission. Where you should write about yourself, and how to do so in a way that people relate to your story. Why even your About Page should have a Call to Action (and what kind of CTA this should be). ACTION STEPS: Step 1: Determine your target audience. Step 2: Address your markets desires, problems and most-burning questions. Step 3: State your Unique Selling Proposition and/or Mission. Step 4: Write a bit about yourself. But remember – relatability builds credibility. Make this section of your About Page relatable. Step 5: Let your visitors know how they can keep up with your content. Step 6: State a call to action at the...
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