http://traffic.libsyn.com/smarttimeonline/sto12.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes In this episode, you’ll learn how a new sales conversion widget, Survey 2 Sale, can boost your sales conversions by simply adding it to your sales pages. How it works: Survey 2 Sale includes incentives (discounts, bonuses, etc.) for answering a series of survey questions. It comes with a built in timer for scarcity and integrates with email marketing services like Aweber and Mailchimp. This, of course, leads to a boost in sales conversions, list size, AND leaves you with direct answers to questions that you ask your visitors! This is powerful because: You get answers to relevant questions about your specific market and potential customers. You boost conversions by way of the Leverage-Salience theory, which suggests that the rate of survey response relies heavily on incentive and interest in your product. In other words, you reinforce the buying decision of those who are target customers. A count-down timer, added after a survey is completed, reinforces the Opportunity Cost of not buying (this is an optional function). Your customer gets a discount, building an extra layer of rapport. IN THIS EPISODE, YOU’LL DISCOVER: How Trevor discovered his passion for Java programming and used that passion to create a software business The 5-minute trick that got Trevor featured on LifeHacker.com The one HABIT that Trevor attributes his success to most How Trevor handles feedback, and how he builds excitement and opportunity from it rather than submitting to discouragement The tool that Trevor uses for customer support The functions, features and benefits of Trevor’s software, Survey 2 Sale How YOU can win one of TWO lifetime licenses to Trevor’s software, Survey 2 Sale ACTION STEPS: Create a foundation of consistency. Build upon that foundation. If you fail, let it fuel you. Trevor spent two years creating a product, which ended up bringing in zero sales! But he had the determination enough to pivot, refocus, and take bold action. When in doubt, ASK! And what better way to ask your own website visitors than with an incentive for filling out a brief survey? If you’d like personal 1 on 1 help, click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE (might contain affiliate...
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http://traffic.libsyn.com/smarttimeonline/sto11.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you’ve owned or operated a business, you know how important it is to increase average customer value. It can make or break a business, yours included, if it goes ignored. While sifting through my podcasts episode topic idea bank, I started thinking that if someone understood the concept of increasing average customer value, they’d be more well equipped to deploy the business-boosting strategies that I’ll be releasing in future episodes of the Smart Time Online podcast. So, in this episode, we dive into the strategy of increasing your average customer value and average visitor value, by first explaining the formulas for finding these current numbers in your business. Before we get into the meat and potatoes, though, we first explore Jay Abraham’s ‘3 Ways to Build a Business (the only 3 ways)’ teachings, to make sure you understand the foundation that this strategy is built upon. The (only) 3 ways to build a business are: Get more customers Increase average transaction value Increase the frequency of repurchase (more residual value) As you can imagine, if you were to do these things in your business, your income would be unprecedented. So, this episode focuses on the “HOW”, rather than explain the definitions of these 3 strategies (although I do briefly review that). IN THIS EPISODE, YOU’LL DISCOVER: The exact strategy to grow your business exponentially How to calculate your Average Customer Value How to calculate your Average Visitor Value (so you know how much to spend on traffic) Jay Abraham’s The Only 3 Ways to Build Your Business strategies The specific funnel formula for growing your business online What to focus on to grow your average customer value … much more. ACTION STEPS: Understand and memorize Jay Abraham’s The Only 3 Ways to Build a Business strategies. Deploy these strategies with every business, product and serve you have. Deploy an online conversion funnel in your business IMMEDIATELY. Utilize the STO Average Customer Value and Average Visitor Value calculator (link below). Share this episode with your friends, family, and colleagues! Like some help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Average Customer Value Calculator/Formula – Calculate your Average...
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http://traffic.libsyn.com/smarttimeonline/sto10.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes As an entrepreneur, you no doubt run into creativity road blocks. It’s a human thing. Creativity isn’t just something that comes to you with any “aha” moment and we certainly can’t command it with a simple thought. But there is a way to become more efficient at being creative and contrary to what you probably believe, you don’t have to be “the creative type.” In this episode, we explore what works for successful entrepreneurs when it comes to sparking and sustaining creativity, and dissect each of the 5 rituals into actionable strategies so you can learn how to be creative when you need to be. IN THIS EPISODE, YOU’LL DISCOVER: How to be creative by using the one daily activity that can build your “creative ability” exponentially over time. Why decreasing neural activity leads to a much more creative state, and how to do it. The brain state that psychologists have studied and determined is accessible by _________. The one creativity ritual that I participate in every single day to stay productive, creative and on top of my game. Why keeping folders and a box near you can do wonders for sparking your creativity engine. ACTION STEPS: Step 1: Listen to this episode! Rid yourself of the the notion of not being the “creative type.” At the end of every day, reflect – and follow the directions given in Creativity Ritual #1. Write something every day. Even if you have writers block, just start writing. Utilize Focus At Will for deep creativity sessions. Like some help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: FocusAtWill.com – Focus based music for creativity sessions SUBSCRIBE TO THE PODCAST: To subscribe to the Smart Time Online Podcast, use the link below: Click here to Subscribe, Rate and Review in iTunes (thanks for your rating and review!) IF YOU ENJOYED THIS EPISODE… PLEASE share it! It’s easy… just use any of the ‘SHARE’ buttons below! Have a question about this episode? Leave a comment below and let’s chat! GET YOUR OPTIMIZATION ACTION PLAN (FREE): Want to get unstuck and grow your business to the next level and beyond? Enter...
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http://traffic.libsyn.com/smarttimeonline/sto9.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you’re employing traditional marketing practices in your business, you’re setting yourself up for a very slow and laborious process for growth. Fundamentally, you can still grow your business using this approach. But if you want explosive, exponential growth, Jeff Moore explains that we must ditch the ordinary practices and adopt a more “human” relationship-building approach to become someone who the market flocks to. In this episode, Jeff and I discuss some of these human approaches that cannot be faked in business; the art of genuine care, preeminence, and more. IN THIS EPISODE, YOU’LL DISCOVER: The strategy that will position you as a market leader (hint: it cannot be faked) The 1 thing you can do, starting now, to establish trust and goodwill in your market How to build profitable and influential relationships by becoming __________. Why you must not target “everyone,” but instead target ONE How Jeff uses the back of his business card as his “go to market” strategy The one question that Jay Abraham called Jeff with that will turn your whole perspective on business around… How to become a member of the Thursday Night Boardroom, Jeff’s free mastermind group ACTION STEPS: Identify where your customers are and where they want to be, then identify the pain points in between those places that are holding them back Find ways to help your customers solve their pain points BEFORE you sell them anything Establish a call-to-action that walks a prospect down the “line of value” Keep this in mind: “Anyone” is no one. To establish a meaningful relationship, you must connect with someONE Stop focusing on “many” and start focusing on the single person avatar who represents your target market Establish goodwill by genuinely helping others get what they want Like some help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Wild Things Seafood – Restaurant Quality, Chef Ready Seafood and Steaks delivered straight to your door Thursday Night Boardroom – Jeff’s mastermind group (free, but selective) Connect with Jeff on Twitter JEFF’S BUSINESS CARD: What are YOU using now? What are YOU doing with it? Potential Weekly/Monthly Volume? Where are YOU getting...
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http://traffic.libsyn.com/smarttimeonline/sto8.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes This episode is Part 2 of a 2-part episode series. To listen to part 1, click here. In Part 2 of the Email Marketing Quick-Win series, we dive into more actionable email marketing quick-win strategies (6-10). We start with a story of how to “change the conversation” so you can reap the rewards of happy subscribers. I also reveal the dead list revival strategy that Dean Jackson discovered while working 1 on 1 with one of his clients, how to properly use Social Media with Email Marketing, and the right way to “speak” with your subscribers. And the email marketing strategy #10 will raise your eyebrows while you wonder, “why didn’t I think of that?” You won’t want to miss that one, especially. 🙂 At the end of the episode, I do promise 1 last email marketing quick-win strategy, so here’s what it is: Email Marketing Quick-Win Strategy #11: Include an opt-in form in your FOOTER. This is important, because your footer is visible on every one of your pages, and you can intercept those curious minds who scroll all the way to the bottom of your post, or those who like to read every comment on your blog posts. IN THIS EPISODE, YOU’LL DISCOVER: Why “changing the conversation” equals win-win benefits for both you and your subscribers The short email that revives dead email lists like a defibrillator revives a heart with no pulse (hint: the technique is only 1 sentence long) The email marketing writing technique that engages subscribers and triggers action The social media strategy that you aren’t doing now but REALLY need to Another social media strategy that is guaranteed to boost your subscriber numbers and open rates (you’ll think: why didn’t I think of that?) How to get my help for less than the cost of a couple dine-out dinners. ACTION STEPS: Change the Conversation when pitching any offer(s) Email your list at least once a week with value-centered content Give more free, valuable content (or links to content) than product pitches If you have a dead email list, revive them using the Dean Jackson strategy as mentioned in this episode...
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