http://traffic.libsyn.com/smarttimeonline/sto27.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes I recently watched a 16 minute short documentary that changed my perspective on many things I was doing. This episode is about that shift in perspective and how it can help you take one of the biggest steps forward in your life. Show notes will be posted soon. ...
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http://traffic.libsyn.com/smarttimeonline/ep26.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Communities are the lifeblood of society. When you get an engaged group of like-minded people together with a common interest, passion and purpose as part of a community – magic happens. With my experience of creating, managing and participating in communities across many markets and niches, I’ve discovered a few things that make the good ones stand out from the less engaged ones. I’ve boiled it down to just 3 simple “big” steps and a few sub-steps that you can use to start or improve your own community. In this episode of the Smart Time Online podcast, I reveal the 3 steps to building and growing an online community. IN THIS EPISODE, YOU’LL DISCOVER: The 3 Steps to Building and Growing an Online Community (duh). The strategy that builds raving fans for you and your brand. The one thing to start with when creating a new online community. Why a community is only a community when people ________. (hint: this is an emotion, not an action.) Why having an open community can benefit your brand (and why having a closed one can, too). Why you MUST establish a ___________ around your community and how it can mean the difference between failure and success. What Steps of Investment are and how to utilize this when growing your community. How to best indoctrinate new members so they become active and engaged contributors. ACTION STEPS: Start a community! What are you waiting for? Understand the word community. What does it mean to you? How does it make you feel when you actively participate in an engaged community that brings value to your life? Establish a sense of identity by only accepting a certain type of person. There’s no sense is accepting a hair stylist into a community made for pizza restaurant owners. Introduce a ritual to people who are new. This works very well. Establish some sort of mantra and identity within your community. Slang and pseudonyms are actually welcome if they unify your group. Establish shared influence among your community members. Actively promote members who are experts in their respective fields and look for opportunities where they can...
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http://traffic.libsyn.com/smarttimeonline/sto25.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes There’s an ever-growing percentage of people using smartphones and other mobile devices to access the internet. For business owners, a mobile strategy can no longer be wishful thinking. If you do not make the necessary platform switches in your business to become mobile optimized, your customers will leave and happily find a different company to meet their needs. In this episode, I interview Greg Hickman – renowned mobile marketing expert and consultant and host the Mobile Mixed podcast. We review some fun statistics together, discuss the importance of masterminds, coaches and mentors and then dive right into why your business should be mobile friendly. Speaking of statistics… Did you know? Currently, 57% of the US Population owns a mobile phone. We spend an average of 2 hours / day on a mobile device. 1 out of every 4 online searches are made from a mobile device. SMS coupons are redeemed 8 times more than emailed offers. 51% of all email is opened on a mobile device. The mobile market will generate 400 billion in 2015 compared to 139 billion in 2012. By 2015, more people will access the internet via mobile device than any other. IN THIS EPISODE, YOU’LL DISCOVER: The one habit that Greg attributes most to his success. Why your business should be mobile friendly, and why you must embrace mobile marketing starting now. The statistic (not mentioned above) that you absolutely need to know (hint: has to do with your website, your visitors, and your income). How to make mobile marketing less confusing, and how you can get started without breaking the bank or your head against the wall. Why SMS text message marketing can “turn the tide” for your business. The one thing Greg suggests you do within the next week to better leverage your time online. ACTION STEPS: Make your business mobile friendly, and start with your website. Create a list of all the things in your business that should be mobile. Under each item, write down the next step you need to take to move forward. Then, take action. Make sure your email marketing campaigns are mobile responsive… remember, more...
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http://traffic.libsyn.com/smarttimeonline/sto24.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Building a lead capture landing page is one of the most important steps in your marketing funnel. It serves as the entry point into your funnel and without one, you’re losing out on leads and customers. Unfortunately, creating your lead capture landing page isn’t just a matter of throwing up a form on a page and hoping it works. You need to follow proven conversion-based steps. In this episode of the Smart Time Online podcast, I reveal the 9 steps to building a profitable lead capture landing page. In order, they are: Define your target market. Define a laser-focused, single conversion goal. Craft a conversion-centered design. Define what information you should collect in your opt-in fields. Write a compelling headline that centers around the words, “how-to” and matches any ads you have that link to your landing page. Establish trust elements, like social shares or testimonials Write a short paragraph that extends your headline and serves as an introduction to your bullet points. Write 3 to 5 bullet points that outline the benefits of what you’re giving away. Write a great call to action. Click the PLAY button above and listen to each of these steps in greater detail. IN THIS EPISODE, YOU’LL DISCOVER: What a landing page is (briefly) and why you should use them in your business online. How to create a compelling and concise high converting lead capture landing page. The elements of a lead capture landing page that matter when it comes to conversion. The headline/PPC Ad pro-tip that will boost conversions and ROI of your ad campaigns. Examples of headlines that I’ve used in my business. Examples of landing page copy that I’ve used in my business. ACTION STEPS: Know your target market. Survey existing customers and leads and perform detailed market research. Focus on one conversion goal and make sure there is ZERO distractions on your lead capture landing page (no header, footer, exit links, etc.) When writing your headline, make sure your PPC ad headlines match. This matters not only for user friction-purposes, but also with Google quality score. Write just enough copy to compel visitors to sign up...
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http://traffic.libsyn.com/smarttimeonline/sto23.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes The difference between being broke and owning website that makes profits is something that has been true in business since the beginning of time: The difference is simply arithmetic. Math. The broke “business owner” doesn’t know his numbers. The broke business owner doesn’t measure. The profitable and successful business owners do. Fortunately, you don’t need to know how to do big, scary equations with symbols that don’t even have a single number involved. The math I’m talking about is addition, subtraction, multiplication and a little division. That’s it. Simple. When you implement a key metric, it becomes even easier. So, in this episode of the Smart Time Online podcast, I give you your key metric: Make $1 per subscriber per month. IN THIS EPISODE, YOU’LL DISCOVER: How to best monetize a new online business if you’re just starting out. How to make $1 per email subscriber per month (duh). How I monetized my most recent website (this very one) within just 1 week of going live. From complete scratch. How this works even if you don’t have a dime to spend on advertising. The BIG secret to making money online: The _______ is in _______. Why this “prerequisite” trumps all other mediums, including social media (proof included). ACTION STEPS: Before anything, put value first. Be intentional with helping others. Understand and commit to this idea: Content and Promotion are not mutually exclusive of one another. Start building your email list NOW if you aren’t yet. Create a compelling lead magnet and put it in front of your visitors. You’ll never make $1 per subscriber if you don’t have a list! Sign up for affiliate networks. Start looking at products and services that you’re comfortable with promoting that offer value to your subscribers. Don’t ever forfeit value for the appeal of money. Period. Identify where you are in your business at the end of every week. Pivot when necessary. Would you like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: ClickBank – One of the most established affiliate networks out there. JVZoo – Newest affiliate network, with lots of products that appeal to the internet marketing...
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