http://traffic.libsyn.com/smarttimeonline/sto22.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes With 26 years of award-winning radio broadcast experience and host of a top-rated business podcast, Jeff Brown is no stranger to communication. Jeff subscribes to the notion of connecting with your audience in an intimate way, by “inviting your listener to the table” and including them in the conversation. In this episode of the Smart Time Online podcast, Jeff reveals the words and phrases to avoid when creating any type of content and why you should become more aware of your habits when communicating to your audience. You’ll discover the insider strategies, tips and tricks that will make you sound like a PRO in front of your audience. IN THIS EPISODE, YOU’LL DISCOVER: The one habit that Jeff attributes his success to most. The insider strategies, tips and tricks that took Jeff 26 years to lean, that will make you sound like a PRO in front of your audience. 😉 Phrases to avoid when creating any type of content so you can build a lasting and meaningful impression with your audience. What cats and dogs have to do with communication (this is a point you’ll want to hear). The most important thing you should pay attention to when hosting a podcast. The exercise that can propel your listener to brand engagement and establish life-long relationships. How to properly monetize your podcast (hint: has nothing to do with sponsors). ACTION STEPS: If you are not yet a part of a mastermind group – get in one! They are invaluable. When you engage in conversation with your audience, talk with them, not at them. Including them in the conversation makes a world of difference. Include a call-to-action in every episode of your podcast, even if it’s to simply sign up to your email list. If you have a product, your call-to-action should center around inviting them into your funnel via your lead magnet offer. This will both further engage your audience with value and increase your income. Make it a point to become intentional with reading. Jeff (and I) believes that this is a key to success in business and life. Comment below with any questions or comments you have on this topic (or even just to thank...
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http://traffic.libsyn.com/smarttimeonline/sto21.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes We all know that the more subscribers we get, the more sales we make – and to be honest, I can’t think of anyone who wouldn’t want to double their email list. The thing is, most people think they have to increase their traffic to grow their list. And to increase traffic, for many, that means paying for it. Fortunately for you though, this is far from the truth. Instead of paying for more traffic, focus your attention on maximizing conversion rates with the traffic you already have. Let your competitors overspend and under convert. In this episode of the Smart Time Online podcast, I’ll show you how you can double your email list with the traffic you already have. IN THIS EPISODE, YOU’LL DISCOVER: The one thing you should focus on right now with regards to your email list. 7 easy to implement list-building strategies (and I guarantee there’s one you can use immediately). The one strategy that taps into the psychology of your visitors so you can easily convert them into subscribers. The one thing most people are doing, but doing WRONG. I’ll tell you how to fix it immediately. Email list call-to-action’s that attract subscribers. How a little piece of Javascript code can greatly increase email list opt-in conversions, and where to install it. How to have anything mentioned in this episode done for you so you can feel at ease and work on other things that grow your business. ACTION STEPS: Perform an audit of your website and write down areas for improvement as mentioned in this episode of Smart Time Online. Install and test a lightbox on your website, and get creative. I suggest using the example I give in Strategy #2. If you utilize any kind of squeeze page, combine this strategy with Strategy #7 immediately. Install and test an opt-in bar on your website (see links below for both free and premium options). Don’t neglect your list. With a decay rate of about 25%, you’ll want to do everything possible to lessen that statistic in your own business. Use compelling copy in your call to actions. “Get free updates” is...
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http://traffic.libsyn.com/smarttimeonline/sto20.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Generating traffic to your website can be one of the most frustrating parts of starting a business online. With Google constantly updating their search engine ranking algorithms, the only way to ensure you gain a position among your targeted keywords is to create consistent content that people love to share. The challenge with that is finding people who might share your content in the first place! Enter paid online advertising. Whether you’re building a blog or content site, or simply selling a product or service through a one-off promotion, paid online ads are the differentiation between maybe turning a profit and turning a huge profit. In episode 18, Kate Erickson from Entrepreneur On Fire revealed that they turned a $5,600 Facebook ad spend into over $62,000 in a single month. And that’s just the beginning. In this episode of the Smart Time Online podcast, Justin Brooke from IMScalable will reveal some of the strategies he uses to ensure profitability with paid ads – and how you can do the same. IN THIS EPISODE, YOU’LL DISCOVER: The one habit Justin attributes to his success most. The key to keyword research – how to find out if putting in the effort for organic SEO will be profitable (this is the fastest keyword-profitability research you can do). The one little trick for getting more likes to your Facebook page using Facebook Ads (hint: you only need 1 line of copy in your ad) The retargeting strategy that works for ensuring you measure true Facebook ad ROI. Why Justin uses over 90 checklists in his business, and why you should use similar systems in your business. Two websites you can use today to scope out your competitors top-ranking keywords. ACTION STEPS: Implement checklists/systems in your business right away if you aren’t doing so. When advertising on Facebook, use only Newsfeed ads. Stay away from sidebar ads, unless you have a high-converting offer and would just like to saturate Facebook. Never promote posts from within your Facebook page. Instead, create Dark Posts using Facebook’s Power Editor (email me if you need help with this, I can walk you through it). Make...
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http://traffic.libsyn.com/smarttimeonline/sto19.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Once your business is established, email headlines are one of the most important aspects of online marketing. According to Econsultancy’s 2014 Email Marketing Industry Consensus, email remains the highest leveraged internet marketing activity for companies, toppling even SEO. Unfortunately, regardless of any industry consensus or statistic or even how well-written your email content is – you’ll never get good open rates without a good subject line. And without opens, you simply don’t receive clicks to your offer pages, products or content. And that, my friend, would suck. In this episode of the Smart Time Online podcast, I’ll teach you how to write email subject lines that get opened. IN THIS EPISODE, YOU’LL DISCOVER: The psychology behind why emails are opened. The 4 Psychological Elements you must consider before writing any email subject line. The human emotion that leads to a boost in motivation, and how to harness this when writing email subject lines. What your significant other and cleaning the gutters has to do with writing email subject lines. A real-world example of a headline I used in a clients business – along with the results. The one simple trick that you can use to emphasize your email subject lines without changing a single word. The one email subject line that works like gang-busters for webinar registrations. The big change I’m making in my podcast and why I have to make this change. ACTION STEPS: Utilize the 4 Psychological Elements I review in this episode when writing your email subject lines from here out. Combine two of these elements to maximize your open rates. Send your list emails at least once a week. Access my Email Subject Swipe File and study it. This will make you a better subject line writer! Would you like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Email Subject Swipe File – headlines that I’ve used in either my business or clients businesses that have netted high open rates (40%+). (Coming soon – sign up below to be notified of when this is available). Aweber.com – The Email Marketing Service Provider that I recommend. SUBSCRIBE TO THE PODCAST:...
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http://traffic.libsyn.com/smarttimeonline/sto18.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes It’s not often that you meet a team that is as down to Earth, approachable, giving and knowledgeable as the two behind Entrepreneur On Fire. In episode 6, I had the privilege of interviewing John Lee Dumas, host of the Entrepreneur On Fire podcast. Today, we get his better half. 🙂 Kate Erickson, Content and Community Manager for Entrepreneur On Fire, joins us today and ignites a firestorm of takeaways and action steps! She reveals the personal trials, tribulations and triumphs that has led up to this point in her life, and how you can create the future of your dreams with a bit of dedication, productivity and a clear vision of your customer avatar and the products and services that would best suit them. IN THIS EPISODE, YOU’LL DISCOVER: What a day in the life of operating a 7-figure home-business looks like What Kate learned from her business start-up failure and how she applies those lessons in Entrepreneur On Fire A breakdown of Entrepreneur On Fire’s $166,000+ February ’14 net profit How Kate and John turned a $5,595 Facebook ad spent into over $60,000 in just 1 month How Kate utilizes Virtual Assistants productively in Entrepreneur On Fire The time management software that Kate uses to steer clear of distractions, and stay on point with productivity ACTION STEPS: Wake up early! Studies have down that waking up early makes you more proactive, productive, and even optimistic. For at least one week, create a list of things you work on every day. Then, look back and review your list and reevaluate where you should be spending your time. Utilize a time management program like Rescue Time and continually review how you’re spending your time online, and where you might be able to become more productive. Consider hiring a Virtual Assistant and delegate daily tasks that can be carried out by someone else. Consider utilizing Facebook Ads in your business if you aren’t already. And get specific with your targeting! Would you like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: EntrepreneurOnFire.com – where you’ll find Kate and all of the wonderful, inspiring Entrepreneur...
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