http://traffic.libsyn.com/smarttimeonline/sto17.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Less than 10 years ago, Facebook didn’t exist. Bluetooth technology was all the rage, and cellphones we’re just starting to come with megapixel cameras. Times were changing, and they were changing fast; if you had a business that was rigid against the changes in technology, it was about to go under. Borders, Blockbuster, CompUSA, Compaq, and MCI are only a few of the companies that have gone under because of the change in tech weather – and we can learn valuable business lessons from these companies. Of all the lessons to learn, I think one of the most valuable is how changes in technology trends can mean major shifts in a market. In this episode of the Smart Time Online podcast, we’ll dive into the 5 tech trends that are changing business online. IN THIS EPISODE, YOU’LL DISCOVER: The one trend that many marketers “wrote off” as being less effective, until they heard some staggering statistics. The trend that marketers attribute 23% of total sales to. The one thing you should do ASAP on your website if you haven’t already. Examples of how podcasting can improve local business attrition rates and bottom line figures. The one marketing campaign that Helzberg Diamonds recently launched that brought in 3x revenue. A real world example of why _____ _____ should be part of your business online immediately. Why you should stop paying less attention to “big data” and more attention to your own. ACTION STEPS: Pay close attention to the tech trends that can affect your market. If you’ve hired a marketer in your business, make sure they understand data as it is relevant to your business, and what changes need to happen to grow your bottom line. Make sure you’re using responsive design in both your website and email templates. Identify what content mediums are best suited for your business, then implement strategies that take full advantage of these mediums. Would you like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Podcasters’ Paradise – if you do not yet have a podcast and would like to start one, sign up for this free live webinar....
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http://traffic.libsyn.com/smarttimeonline/sto16.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes By now, you’ve probably realized that Facebook is a major player when it comes to online advertising. If you’re not utilizing Facebook’s ad platform for your business, you’re leaving precious money on the table. In this episode of the Smart Time Online podcast, we dive into how to get started with Facebook ads. You’ll learn how to create an ad, how to position your ads, strategies for maximizing your return on investment, and an advanced strategy that no one else is talking about. IN THIS EPISODE, YOU’LL DISCOVER: The 3 reasons why you should get started with Facebook Ads in your business How to position your ads for maximum conversion A brief rundown of how to create a Facebook Ad the right way How to utilize Custom Audiences to sell more products and services The 1 Facebook Ads strategy that the “guru’s” don’t want you to know about Why your Facebook Ads should be scheduled for maximum return on investment The best way to target your Facebook page fans The advanced conversion tracking method that will propel your ads return ACTION STEPS: Get started with Facebook ads as soon as you can! Utilize Facebook’s help page if you have never created an ad. Position yourself as a “helper”, not a “seller” when creating ads. Split test your images to find out which one converts best. Eliminate user-friction (you’ll learn about this). Implement the strategies covered in this episode to maximize your return on investment. Would you like some 1-on-1 help? Click here. RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Facebook Ads – Facebook’s advertising page SmartTimeGift.com – Receive your free gift from Smart Time Online SUBSCRIBE TO THE PODCAST: To subscribe to the Smart Time Online Podcast, use the link below: Click here to Subscribe, Rate and Review in iTunes (thanks for your rating and review!) IF YOU ENJOYED THIS EPISODE… PLEASE share it! It’s easy… just use any of the ‘SHARE’ buttons below! Have a question about this episode? Leave a comment below and let’s chat! GET YOUR OPTIMIZATION ACTION PLAN (FREE): Want to get unstuck and grow your business to the next level and beyond?...
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http://traffic.libsyn.com/smarttimeonline/sto15.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes In this episode of the Smart Time Online podcast, I talk with Vince Reed from My Internet Traffic System, who came up in the digital marketing industry without a list, contact, or an ounce of knowledge in this arena. Since then, he has positioned himself as an expert in generating traffic, leads and value and has amassed a massive following. Vince also has some of the most highly regarded traffic and lead generation training programs, and has made a difference in many, many people’s lives. Today, he wants to make a difference in yours. IN THIS EPISODE, YOU’LL DISCOVER: The one thing Vince Reed wishes he knew when he first got started with his online business. Why Vince says to go after a BIG market instead of a small, niche market. The one thing Vince says you should do now, to get ahead later. How to piggyback on the market share of big players like local businesses do when Starbucks or McDonalds opens a new location. Why the amount of money you make, represents the amount of ________ you _________. ACTION STEPS: Understand the “value of value”. Learn more, do more and be more to provide more value. Realize that everything you learn is more valuable to the person who doesn’t know it. Be a good “Captain of Value”, who improves other people’s lives. Generating traffic is only the first step. Know what to do once you receive leads. Develop a funnel system. Identify conversion opportunities, and amend areas of your funnel that can be improved upon. With anything you produce, ask yourself: “Why are people going to want what I have to offer?” Make sure your business online is optimized to be mobile friendly. Would you like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Vince touched on how he thought Podcasting was one of the biggest online trends, and feels you should look into it. And he’s ABSOLUTELY right. If you’re interested in learning more about starting a podcast, then you should sign up for this free live Podcast Workshop with my friend, John Lee Dumas. VinceReed.com – Vince’s website and home...
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http://traffic.libsyn.com/smarttimeonline/sto14.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Chances are, you have a plan in mind for your business. You’ve dreamed about what it would be like in a year from now, and you may even have your goals written down on paper. If you’re really committed, you may have even followed John Carlton’s advice, with a letter dated next year written to yourself about how much has changed, and how much better things are in life and in business. But listen: NONE OF THAT MATTERS without implementing the very first Business Building Block that I reveal in this episode of Smart Time Online. Here’s a hint: It’s what every successful business does, and does well. In this episode of Smart Time Online, we dive into the 5 Building Blocks of an Online Business. You’ll discover what’s missing in your plan for success, and more importantly – how to implement the change needed to ensure the growth of your business. IN THIS EPISODE, YOU’LL DISCOVER: The 5 Building Blocks that are critically important for growing your online business How I set up strategies in my business to ensure growth and success Why written goals, future dated letters and dreams don’t matter at all if you don’t have _______ The one common habit that successful entrepreneurs commit to – and so should you What your content is missing, and how to fix it today The 2-minute content strategy that will change the game with how you handle your content ACTION STEPS: Improve your Business Strategy as soon as you can. Create systems, procedures, process and checklists. Realize that regardless of what type of business you have, it’s always about p2p: Person to Person. If you haven’t already, complete the brief exercise as outlined in the Content strategy. Create systems that are realistic in relation to your abilities and CURRENT habits. Upgrade systems as your habits become better suited for them. Get to know the technology around your market. Pay attention to new tech, and learn it quickly. Pay close attention to trends in your market so that your content has higher chances of going viral. Would you like some 1-on-1 help? Click here RESOURCES AND LINKS...
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http://traffic.libsyn.com/smarttimeonline/sto13.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Want to become known as THE expert in your market? Want to become so popular, that it’s impossible for people to ignore you? Want to sell more products and services and generate bigger profits than you’ve ever had before? Then you need to learn The Value Equation, and how it relates to positioning. This episode is all about value, positioning, power, money, preeminence and influence and the one thing that big brands like Apple, BMW, and Amazon understand – but you don’t. The answers are in this episode. IN THIS EPISODE, YOU’LL DISCOVER: The simple 3-part Value Equation How to position yourself as the expert in your marketplace How to grow your profits How to form other peoples opinions of you before they ever meet you or come to your website The reason why you MUST understand the value difference of a BMW and Rolls Royce in order to succeed The ONE type of value that exceeds all others … much, much more. ACTION STEPS: Be wiling to completely shape the perception of others toward you and your business Memorize The Value Equation – write it down – underline environmental gains – hang it up – refer to it constantly! Remember that in order to command emotional value, you must intentionally position yourself in support of it. Ask yourself, “What do I want to be known for?” Then ask yourself, “What ability do I possess that I can use to help people?” or “What ability do I want to hone in on and become the best with?” State what you stand for, and what you stand against. Imagine an emcee introducing you before walking on stage in front of 1,000 of your target customers. How do you imagine him introducing you? Write that down. Like some 1-on-1 help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Free 30 Minute Strategy Session SUBSCRIBE TO THE PODCAST: To subscribe to the Smart Time Online Podcast, use the link below: Click here to Subscribe, Rate and Review in iTunes (thanks for your rating and review!) IF YOU ENJOYED THIS EPISODE… PLEASE share it! It’s easy… just use any of the ‘SHARE’...
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