http://traffic.libsyn.com/smarttimeonline/ep7_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Ah, good ol’ email marketing. Don’t you just love reading blog posts and articles about how “dead” email marketing is? It’s great – because the ones who fall for that end up sending less email and make it easier for people like me to get noticed inside inboxes. 🙂 Do yourself a favor: Don’ fall for the “email marketing is dead” crap. Email marketing is nowhere even CLOSE to being “dead” and will live on for a very, very long time. Yes, it has had its hiccups, but I assure you – it is still a very alive marketing medium and one that you should utilize within your business (unless you just don’t like money). “But why?” you ask? For starters, take a gander at this hurr SlideShare presentation… These statistics aren’t just some “made up” number posted for SEO juice. Nope. This is cold, hard statistical data that has been gathered by some of the most respected authorities in marketing online. And yes, I looked into it before posting this – just to make sure it was all referenced as stated, honestly and correctly. If you haven’t flipped through the slides yet, go ahead and check some of them out. They will reaffirm why you should listen to this episode if you haven’t already done so. 🙂 In this episode of the Smart Time Online podcast, Part 1 of the 10 Email Marketing Quick-Win Strategies, you’ll discover how you can quickly implement quick-win email list strategies to make your email marketing smarter. More specifically… IN THIS EPISODE, YOU’LL DISCOVER:  Why you should be using this 5-step Welcome Email checklist below: Write an Inviting Subject Line Deliver on your Lead Magnet Promise Mention What One can Expect in the Future Invite Conversation Create an Open Loop The one tactic that can double your email open rates overnight How to improve email deliverability today The one email design aspect that could be holding you back big time, and how to quickly fix it How to quickly build good will – on autopilot (crazy, I know…) ACTION STEPS: Craft your welcome email immediately if you haven’t already Utilize...
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http://traffic.libsyn.com/smarttimeonline/ep6_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes You haven’t met a trailblazer until you’ve met John Lee Dumas. Many people know his story, but if you haven’t heard, here’s the abbreviated version: In late 2012, John launched a podcast called Entrepreneur On Fire and just over a year later, had a six-figure business built around it. Pretty rad, right? In this episode,we dive into the specific strategies John is using today that earns him 6-figures ($189,900+ in February, 2014). He also reveals how it all happened, the one habit that he attributes his success to, and how you can gain the momentum you need to build meaningful and lucrative income yourself. Oh, and for fun – we put him through his own Lightning Round – the 6 part question series that he asks everyone on his own podcast, Entrepreneur on Fire. IN THIS EPISODE, YOU’LL DISCOVER: Â The one habit John Lee Dumas attributes his success to most What John was faced with at age 21 that ensures his success (he still carries it to this day) Why John strongly feels that 2014 is the year of the _________. The one thing that John and his team are perfecting right now to help others build their business Why the sport of tennis (specifically, a tennis player) inspired John to high levels of success The exact webinar strategy John is using to make over 6-figures per month with just one product The single most important lesson for creating products your audience will actually WANT to buy The best business lesson John has ever received The one thing John would do if he were left with nothing but a laptop and $500 (but still had all his knowledge). ACTION STEPS: Find the right time of the day that you’re most productive and commit to putting in work at those times! Engage with your audience at every step of the way; ask questions, reply to comments, seek all kinds of feedback and become one with your audience. Consider starting a podcast and use it to build an audience and eventually sell more products and services. Stay disciplined; create systems, schedules, calendars, checklists – and apply discipline to...
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http://traffic.libsyn.com/smarttimeonline/ep5_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Truly understanding who your target prospect is plays a critical role in selling or promoting your products or services. By figuring this out and then targeting in on this specific “person” will allow you to better position your business, and grow your profits. By now, you should already have an idea of who this ideal customer is; that one person who would be most likely to buy your products and services. But did you come up with this by simply “guessing” who your best customer would be? In this episode, I review why it’s so important to go beyond just “guessing” who your target prospect is. You’ll learn some of the most effective AND efficient ways of conducting market research – without spending a single penny on any market research “tools”. Regardless of whether you have a customer avatar for your business or not, you’ll want to listen to this very timely episode. If you haven’t already, then what are you waiting for? Click play now (and get ready to take a few notes). 🙂 IN THIS EPISODE, YOU’LL DISCOVER: How Old Spice identified a trend in their target demographic and exploited it to grow profits (and how you can do the same thing in your business) Key takeaways from Proactive’s marketing methods How to best determine these 5 key areas of your customer avatar: Demographic Personality Lifestyle Interests Emotional State A “secret” market research tool that will help you create a customer avatar more specific than any of your competitors (and when you sell better, you make better money) 3 more FREE research tools and resources that can be used for any business – offline or online – and how to best use them ACTION STEPS: If you haven’t already, commit to creating an avatar for your business TODAY Give your customer avatar a name Research the market you’re in using the free research tools and resources mentioned in this episode Apply the 5 Key Areas to your Customer Avatar: Demographic, Personality, Lifestyle, Interests, and Emotional State Create a word document with a picture of your customer avatar and bullet points of the above key...
Read MoreIf you only  watch one video today, make it The Slomo Video. To change your perspective on life, click play...
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http://traffic.libsyn.com/smarttimeonline/ep4_final.mp3 If you do any business online, chances are you’re collecting email addresses (and if not, what are you waiting for?). With changes in how Gmail, Yahoo and other major email service providers display emails with commercial intent, it is becoming increasingly more and more challenging to build and maintain a high quality list. But without one, you’re still leaving very precious opportunity on the table. During the first couple of minutes in this episode, I talk about the importance of building a high-quality list by offering a high-quality lead magnet with the intention of attracting your ideal prospect and monetizing leads. I review real-world examples of how to position an offer, and compare them with examples of not-so-effective list building strategies. IN THIS EPISODE, YOU’LL DISCOVER: How to build an email list from scratch How to improve your offer copy that leads into your email list How to properly deploy a lead nurture email campaign Real world examples of winning lead magnet headlines How to convert _________ into _________ and make more money than you ever have How to sell more of what you want to be known for ACTION STEPS: Offer a Lead Magnet that attracts your ideal prospect into your sales funnel Optimize your lead magnet headline and benefit copy Deploy a Lead Nurture campaign that provides VALUE – first and foremost Build on your lead nurture campaign over time, and make it Evergreen Send your list an email broadcast at least ONCE per week Remove the price-point barrier to entry into your sales funnel by offering a low-price, high value product or service Like some help? Click here RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Â Aweber – Email Marketing Service SUBSCRIBE TO THE PODCAST: To subscribe to the Smart Time Online Podcast, use the link below: Click here to Subscribe, Rate and Review in iTunes (thanks for your rating and review!) IF YOU ENJOYED THIS EPISODE… PLEASE share it! It’s easy… just use any of the ‘SHARE’ buttons below! Have a question about this episode? Leave a comment below and let’s chat! GET YOUR OPTIMIZATION ACTION PLAN (FREE): Want to get unstuck and grow your business to the next level and beyond? Enter your name...
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