http://traffic.libsyn.com/smarttimeonline/sto43.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you do not yet have a lead magnet in place in your online business, this podcast episode may very well change your life. A lead magnet is something you offer of high perceived (and actual) value in exchange for a visitors...
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http://traffic.libsyn.com/smarttimeonline/sto42.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes When you hear or read the word “joint venture,” what do you think about? If you have an online business, then you probably think about affiliate marketing and “commission-based” income. The thing is, joint...
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http://traffic.libsyn.com/smarttimeonline/sto41.mp3 Narrowing the gap between customers and website visitors takes a lot of optimization. Optimization, though, requires you to measure things… and the better you measure, the better you can optimize for results. One of the best tools available for you to measure your website visitors is Google Analytics....
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http://traffic.libsyn.com/smarttimeonline/sto40.mp3 Aside from buying your products and services or contacting you directly, there isn’t a clearer way for a visitor to your website to say, “I want to know how you can help me” than by clicking on your About Page. It is, often times, the gateway through the doors of the buying continuum – the...
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http://traffic.libsyn.com/smarttimeonline/sto39.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Regardless of whether you’re new in business or a seasoned vet, we all get stuck sometimes, and we all wish that we could move forward just a little faster through our own mental resistance. In this episode, I talk about a powerful...
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http://traffic.libsyn.com/smarttimeonline/sto38.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Note: This episode and show notes page is Part Two of a two-part episode series on must-know blogging tips. If you have not yet listened to Part One, I recommend you do so by clicking here. In Part One of this two-part blogging tips...
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http://traffic.libsyn.com/smarttimeonline/sto37.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Late in 2013, Facebook rolled out an update that affected millions of business owners who have Facebook Pages. The update significantly reduced organic reach and therefore engagement and conversions greatly suffered. For a time...
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http://traffic.libsyn.com/smarttimeonline/sto36.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Copywriting is one of the most valuable skills to have as an effective marketer. It is the art of strategically delivering words (spoken or written) that compel people to take an action, whether it be reading the rest of your blog post...
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http://traffic.libsyn.com/smarttimeonline/sto35.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Email marketing is one of the best ways for you to really connect with your audience. The fact that they’ve given you their email address implies that they like you enough, and want to learn more from you because you’ve...
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http://traffic.libsyn.com/smarttimeonline/sto34.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Very recently, I was working later than usual to finish up some last-minute client stuff and decided to run over to a local fast-casual drive through for a quick salad. My wife wasn’t feeling well and was down for the count, so I...
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http://traffic.libsyn.com/smarttimeonline/sto33.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes In 2012 and 2013, Google alone rolled out over 60 algorithm changes and data refreshes – the biggest update being Penguin 2.0. This impacted billions of search queries and with that, website visitor numbers and revenue for many...
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http://traffic.libsyn.com/smarttimeonline/sto32.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes I’ve read many blog posts and articles about the benefits of hiring virtual assistants to help grow a business. In fact, some of the most notable bloggers I know have written very supportive articles without even a sentence that...
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http://traffic.libsyn.com/smarttimeonline/sto31.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes What do you think a random person would say if you randomly walked up to them and asked, “what is marketing?” I guarantee you would hear something like, “uhhh, well it’s those big billboard things, and TV ads...
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http://traffic.libsyn.com/smarttimeonline/sto30.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Here’s a fact: The people who are on your email list are all different – regardless of what niche your business is in. People have different fears, desires and challenges, and they have individual reasons for being on your...
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http://traffic.libsyn.com/smarttimeonline/sto29.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes One of the most important aspects of business is your website. It serves as the virtual front door to your brand and like walking into a brick-and-mortar business, first impressions count. In this episode of the Smart Time Online...
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Episode 28 http://traffic.libsyn.com/smarttimeonline/sto28.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes About two months ago, Facebook changed the game (again) for PPC (pay-per-click) advertising by introducing their own in-house Facebook Retargeting. Last year, Twitter introduced Twitter Ads. On top of testing ROI and...
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http://traffic.libsyn.com/smarttimeonline/sto27.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes I recently watched a 16 minute short documentary that changed my perspective on many things I was doing. This episode is about that shift in perspective and how it can help you take one of the biggest steps forward in your life. Show...
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http://traffic.libsyn.com/smarttimeonline/ep26.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Communities are the lifeblood of society. When you get an engaged group of like-minded people together with a common interest, passion and purpose as part of a community – magic happens. With my experience of creating, managing...
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http://traffic.libsyn.com/smarttimeonline/sto25.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes There’s an ever-growing percentage of people using smartphones and other mobile devices to access the internet. For business owners, a mobile strategy can no longer be wishful thinking. If you do not make the necessary platform...
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http://traffic.libsyn.com/smarttimeonline/sto24.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Building a lead capture landing page is one of the most important steps in your marketing funnel. It serves as the entry point into your funnel and without one, you’re losing out on leads and customers. Unfortunately, creating...
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http://traffic.libsyn.com/smarttimeonline/sto23.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes The difference between being broke and owning website that makes profits is something that has been true in business since the beginning of time: The difference is simply arithmetic. Math. The broke “business owner”...
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http://traffic.libsyn.com/smarttimeonline/sto22.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes With 26 years of award-winning radio broadcast experience and host of a top-rated business podcast, Jeff Brown is no stranger to communication. Jeff subscribes to the notion of connecting with your audience in an intimate way, by...
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http://traffic.libsyn.com/smarttimeonline/sto21.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes We all know that the more subscribers we get, the more sales we make – and to be honest, I can’t think of anyone who wouldn’t want to double their email list. The thing is, most people think they have to increase...
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http://traffic.libsyn.com/smarttimeonline/sto20.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Generating traffic to your website can be one of the most frustrating parts of starting a business online. With Google constantly updating their search engine ranking algorithms, the only way to ensure you gain a position among your...
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http://traffic.libsyn.com/smarttimeonline/sto19.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Once your business is established, email headlines are one of the most important aspects of online marketing. According to Econsultancy’s 2014 Email Marketing Industry Consensus, email remains the highest leveraged internet...
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http://traffic.libsyn.com/smarttimeonline/sto18.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes It’s not often that you meet a team that is as down to Earth, approachable, giving and knowledgeable as the two behind Entrepreneur On Fire. In episode 6, I had the privilege of interviewing John Lee Dumas, host of the...
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http://traffic.libsyn.com/smarttimeonline/sto17.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Less than 10 years ago, Facebook didn’t exist. Bluetooth technology was all the rage, and cellphones we’re just starting to come with megapixel cameras. Times were changing, and they were changing fast; if you had a...
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http://traffic.libsyn.com/smarttimeonline/sto16.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes By now, you’ve probably realized that Facebook is a major player when it comes to online advertising. If you’re not utilizing Facebook’s ad platform for your business, you’re leaving precious money on the table....
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http://traffic.libsyn.com/smarttimeonline/sto15.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes In this episode of the Smart Time Online podcast, I talk with Vince Reed from My Internet Traffic System, who came up in the digital marketing industry without a list, contact, or an ounce of knowledge in this arena. Since then, he has...
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http://traffic.libsyn.com/smarttimeonline/sto14.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Chances are, you have a plan in mind for your business. You’ve dreamed about what it would be like in a year from now, and you may even have your goals written down on paper. If you’re really committed, you may have even...
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http://traffic.libsyn.com/smarttimeonline/sto13.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Want to become known as THE expert in your market? Want to become so popular, that it’s impossible for people to ignore you? Want to sell more products and services and generate bigger profits than you’ve ever had before?...
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http://traffic.libsyn.com/smarttimeonline/sto12.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes In this episode, you’ll learn how a new sales conversion widget, Survey 2 Sale, can boost your sales conversions by simply adding it to your sales pages. How it works: Survey 2 Sale includes incentives (discounts, bonuses, etc.)...
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http://traffic.libsyn.com/smarttimeonline/sto11.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you’ve owned or operated a business, you know how important it is to increase average customer value. It can make or break a business, yours included, if it goes ignored. While sifting through my podcasts episode topic idea...
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http://traffic.libsyn.com/smarttimeonline/sto10.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes As an entrepreneur, you no doubt run into creativity road blocks. It’s a human thing. Creativity isn’t just something that comes to you with any “aha” moment and we certainly can’t command it with a simple...
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http://traffic.libsyn.com/smarttimeonline/sto9.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes If you’re employing traditional marketing practices in your business, you’re setting yourself up for a very slow and laborious process for growth. Fundamentally, you can still grow your business using this approach. But if...
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http://traffic.libsyn.com/smarttimeonline/sto8.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes This episode is Part 2 of a 2-part episode series. To listen to part 1, click here. In Part 2 of the Email Marketing Quick-Win series, we dive into more actionable email marketing quick-win strategies (6-10). We start with a story of...
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http://traffic.libsyn.com/smarttimeonline/ep7_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Ah, good ol’ email marketing. Don’t you just love reading blog posts and articles about how “dead” email marketing is? It’s great – because the ones who fall for that end up sending less email...
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http://traffic.libsyn.com/smarttimeonline/ep6_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes You haven’t met a trailblazer until you’ve met John Lee Dumas. Many people know his story, but if you haven’t heard, here’s the abbreviated version: In late 2012, John launched a podcast called Entrepreneur...
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http://traffic.libsyn.com/smarttimeonline/ep5_final.mp3 Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes Truly understanding who your target prospect is plays a critical role in selling or promoting your products or services. By figuring this out and then targeting in on this specific “person” will allow you to better...
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http://traffic.libsyn.com/smarttimeonline/ep4_final.mp3 If you do any business online, chances are you’re collecting email addresses (and if not, what are you waiting for?). With changes in how Gmail, Yahoo and other major email service providers display emails with commercial intent, it is becoming increasingly more and more challenging to build and maintain...
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http://traffic.libsyn.com/smarttimeonline/patflynn_ep3.mp3 There are only a few people who I know in the entire world who can connect as authentically and unselfishly with others as Pat Flynn does. He is truly an inspiration for not only how to be authentic and real, but for turning the internet marketing world upside down and shaking it! He got started when a lot...
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http://traffic.libsyn.com/smarttimeonline/er2_final.mp3 In this episode of the Smart Time Online podcast, I reveal 5 website improvements that, if implemented ASAP, will immediately increase your websites traffic, conversion and engagement. Most of these implementations are something that can be applied to your website very quickly, and require minimal coding. Just...
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http://traffic.libsyn.com/smarttimeonline/introduction_final.mp3 The Smart Time Online podcast was created for YOU, the entrepreneur who wants to optimize their business conversions and create funnel systems that get money on auto-pilot. Each episode uncovers actionable strategies for lead gen, marketing and sales funnels, social media, and advanced digital...
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